A new job seeker platform targeting Millennials and Generation Z has launched with a focus on video interviews, instant messaging and candidate-job matching.

Rather than targeting the “white collar or blue collar” workforce, the start-up called inploi is targeting the “new collar” demographic of those under 40 years.

The New Zealand country manager of inploi, Damon Hyland, said companies needed to rethink how they approached the generations who had grown up with and were always connected with technology.

He said Millennials, those born between 1980 and 1996, and Generation Z, born between 1997 and 2012 could connect better on a different platform than those currently offered.

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